1. Creation of athletic participation opportunities proportional to life stage

【Policy Goals】 ○ Achieve a society that is active in sports throughout life by giving everybody the opportunity to engage in sport anywhere, anytime and forever, regardless of their physical strength, age, capability, interest and purpose. ○ The target is to achieve at the earliest possible time a level of engagement in sports whereby two out of every three adults (65％) engages in sports activities at least once a week and one out of every three adults (30％) engage in sports activities at least three times a week. ○Foster physical education and sports club activities at school in order to bring about a fulfilled lifelong sports life.

(1) Improve regional sports environments with deployment of comprehensive community sports clubs

1) Provide attractive sports programs with the deployment of top athletes

 Develop a structure under which excellent instructors, such as retired top athletes, will be deployed at comprehensive clubs in every regional municipality (i.e. the spheres of everyday social life), so as to provide an opportunity for local residents to be in touch with top athletes, thereby raising interest in, promoting awareness of and increasing willingness to participate in sports amongst them    from children to elderly people -, which should contribute to upgrading competitiveness.  These athletes should also be sent to several clubs and schools to serve as a visiting instructor.

 Also, designate a symbol sport per local community and support those clubs which proactively work with top athletes to develop and reinforce junior athletes in the local community.

2) Promote community sports clubs that embody “New Public Commons”

 Promote sports activities at community sports club independently organized by local residents, also for the purposes of addressing local issues (e.g. collaboration between the schools and local communities, increase well-being and physical fitness, child care support), thereby facilitating the transformation / development of the community club through sports into a community hub (community sports club) that embodies “New Public Commons”.

3) Develop and foster human resources to be in charge of community sports

 In order to ensure access to a pool of human capital to be in charge of promoting comprehensive clubs and community sports, such as instructors and club managers, further support should be given to those initiatives being undertaken by sports associations including Japan Sports Association and National Recreation Association of Japan as well as by sports-related universities, in consideration of the actual state of sports instructors, to develop and foster instructors and other human resources for the management of comprehensive clubs.

 Also, in order to make utmost use of instructors developed through these initiatives in various scenes of community sports, a one-stop service system will be established at regional sports center, whereby the data on instructors will be collated and provided in an integrated manner while ensuring privacy.  At the same time, in order to comprehensively promote community sports, take measures to expand the role of the Physical Education Committee members as a planning coordinator.

4) Secure a property for daily sports activities

 In order to secure a property for activities organized by comprehensive clubs and for local residents to enjoy sports and interaction on a daily basis, measures will be undertaken to ensure effective utilization of existing facilities, such as school sports facilities, as well as to facilitate the work to construct community sports facilities.

5) Promote effective utilization of school sports facilities

 In order to promote shared use of school sports facilities with local communities, the work will be undertaken to renovate these facilities to make them friendly to local residents, to build a club house with changing rooms, and to install hot showers and other necessary equipment at these facilities.

 Furthermore, the work will also be undertaken to install necessary facilities and equipment with a view to making effective use of sports facilities attached to schools that have been temporarily or permanently closed.

6) A plan to convert a property into grass sports fields

 In order to create an environment in which people can enjoy sports in a safe manner on a green grass field, a plan to convert a property into grass sports fields will be implemented in consideration of the actual state of schools and local communities.

7) Create an environment in which people can engage in sports activities without worry or concern

 In order to create an environment in which people can engage in sports activities without worry or concern, measures will be taken to encourage people to take out insurance in case of injuries to be sustained and/or accidents that may take place during the course of community sports activities.  Also, in order to prevent sports injuries in daily sports activities, sports medicine and science will be taken advantage of in an awareness raising campaign and in initiatives to upgrade the quality of instructors.

(2) Promotion of sports activities proportional to life stage

1) Formulate the guidelines on physical exercise and sports during early childhood and school-age years

 In order to give children an idea as to how they should engage in physical exercise and sports and to encourage them to get into the habit of doing these, formulate the guidelines on physical exercise and sports during early childhood and school-age years, so as to indicate specific workloads and target values to improve their physical fitness.

2) Promote initiatives for provision of sufficient athletic participation opportunities to improve children’s physical fitness

 In order to reverse the long-term downward trend in the level of physical fitness in children from around 1985 onwards, and in order to bring the level back to the one in 1985, lend support for initiatives being undertaken by the education committees and schools for the improvement of children's physical fitness, in reference to the “national survey result of physical & athletic capacity and exercise habits”, and launch an awareness raising campaign project targeted at their guardians.

 In addition, in order to ensure sufficient athletic participation opportunities for children in line with the guidelines on physical exercise and sports, liaise with comprehensive clubs and youth sports groups to lend support for initiatives aimed at providing children with opportunities to enjoy physical exercise and sports as part of activities of the after school children’s class and the after-school children’s club.

3) Provide greater athletic participation opportunities for youngsters and adults

 With a view to encouraging the generations who are less active in engaging in sports (males in their 20s and females in their 30s) to engage in sports activities, conduct a survey to identify initiatives aimed at encouraging participation in sports and the effects thereof, such as an event at a comprehensive club for youngsters to interact one another through sports (“sports dating” event) and classes and championship events for children and their parents as well as for elderly people.  Lend support for “outstanding” initiatives.

4) Lend support for elderly people to improve their physical fitness

 Set up a physical fitness screening scheme (physical fitness screening system) to enable elderly people to identify their level of their physical fitness.  Develop an exercise / sports program to be easily followed by elderly people in their daily life, and launch an awareness raising campaign to encourage them to follow the program on a continuous basis.

(3) Measures to foster physical education and sports club activities at school

1) Deploy an “elementary school physical education activity coordinator” (provisional title)

 Few elementary schools have specialist physical education teachers, and the instruction structure needs to be upgraded.  For this purpose, teachers specifically assigned to plan the physical education program and physical activities for all classes at elementary school, team to teach physical education with the class teacher, and to liaise with the comprehensive club and other relevant parties in the local community will be deployed as an “elementary school physical education activity coordinator” (provisional title).

2) Increase the number of visiting instructors for physical education and sports club activities

 In order to ensure access to a sufficient pool of teachers of martial arts and dance courses that will become part of the compulsory curriculum at junior high school from fiscal 2012 onwards, to compensate for the decrease in the number of teachers due to an aging society and for lack of instructors who can provide professional instructions in sports club activities, and to foster physical education and sports club activities, measures will be undertaken to cooperate with sports clubs and relevant organizations in the local community to send sports instructors in the local community to schools as a visiting instructor, in proportion to the actual number of pupils / students.

3) Foster physical education through smooth implementation of the new education guidelines

 Measures will be taken to satisfy conditions necessary for smooth implementation of the new education guidelines, with increased frequencies of health and physical education courses at elementary and junior high school, introduction of physical fitness exercise for elementary school-age children, and inclusion of martial arts and dance courses in the compulsory curriculum at junior high schools.  In particular, since martial arts and dance courses will become part of the compulsory curriculum at junior high schools from fiscal 2012 onwards, measures will be undertaken to ensure that requirements for facilities, equipment and instructors should be met.

 Also, in view of the downward trend in the level of physical fitness in children and the polarization between children who proactively engage in physical exercise and those who do not, sports medicine and science will be made use of to provide instruction proportional for the stage of their mental and physical development.

4) Produce and distribute digital health and physical education materials

 No textbook is currently used in the health and physical education practical skill course.  However, from the viewpoint of ensuring that pupils / students have a clear vision for the course content and understand the learning needs, and in order to assist teachers holding a coaching position as well as to visually demonstrate to pupils / students practical role models, produce and release digital health and physical education materials, and distributed them to schools nationwide.

5) Provide greater athletic participation opportunities for students at junior high school and high school

 With a view to providing greater athletic participation opportunities for students, encourage the organizer organizations of the All Japan Junior High School Sports Festival, the All Japan Inter High School Tournament (Inter High) and other championships to accept the participation of students from community sports clubs and teams comprised of students from several different schools, and as well as to sponsor sports events organized by community sports clubs.

6) Create a safe environment for school sports

 In order to create a safe environment for physical education, sports clubs and school sports in general, liaise with medical institutions and other professionals in the local community to apply sports medicine and science to ensure the safety, produce reference materials on early detection / prevention of sports injuries, and to upgrade the quality of seminars and workshops for teachers and instructors.

2. Development and reinforcement of top athletes to compete on the world stage

【Policy Goals】 ○ Establish a system for implementing fully integrated instruction from junior to top athletes, in order to upgrade their competitiveness to be on a par with the world leading nations. ○ With regard to future summer and winter Olympics Games, measures should be undertaken to increase Japan’s medal rate to surpass the previous record of 37 medals in the summer Olympics in Athens and 10 medals in the winter Olympics in Nagano.  Measures will also be undertaken to increase the number of Japanese athletes to be among top 10 athletes in every competition  in future Olympics Games and various international competitions to surpass the previous record of 52 persons in the summer Olympics in Beijing and 25 persons in the winter Olympics in Salt Lake City.  Furthermore, measures will also be undertaken to substantially increase Japan’s medal rate in junior sports competitions from the viewpoint of pursuing the medium- to long-term development and reinforcement strategy with a focus on the future. ○ Create an environment in which top athletes can concentrate to optimize their performance without worry or concern from the time when they compete in junior competitions and also well after retirement. ○ Be active in submitting a bid to host an international sports competition, as well as in actually organizing such an event, thereby promoting sports and boosting Japan’s competitiveness and revitalizing local communities.

(1) Lend support for a diversified portfolio of activities of top athletes and instructors

1) Lend increased strategic support for junior   to top-level athletes

 In preparation for the forthcoming summer and winter Olympics Games, measures will be undertaken for the implementation of the medium- to long-term strategy to develop and reinforce athletes from the time when they compete in junior competitions, by facilitating the system for implementing fully integrated instruction based on the program for developing athletes that includes, amongst other things:

a Strategic implementation of support in terms of sports medicine and science, and of advanced support (multilateral support) from various corners through development of sport equipment; and

b Deployment of national coaches; and

c Initiatives by individual prefectural governments and sports associations to unearth talented junior athletes (unearth more talented young athletes).

 With regard to the National Sports Festival, measures will be undertaken make it a venue for top level comprehensive national competition for athletes wishing to compete on the world stage   both junior athletes and top athletes   , so as to unearth and nurture talented athletes who may have promising futures.

2) Lend increased support for overseas training of top athletes, instructors and umpires

 In order to increase contributions from Japan and to raise Japan’s profile in the international sports industries, lend increase support for overseas training of top athletes and instructors.  Opportunities for overseas training should also be provided for umpires, doctors and professional staff that are expected to play an important role in international competitions and of the International Sports Federation.

(2) Develop a base to reinforce top athletes and promote research activities

1) Establish a network of “enhanced distribution / research activity bases” by making full use of universities

 Nominate those universities, which are fitted with sophisticated training facilities and which contribute to boosting the competitiveness of top athletes, as an” enhanced distribution / research activity base”, and establish a network between these bases, national training centers, Japan Institute of Sports Sciences (JISS), and National Sports Federation (NF), in an endeavor to establish a nationwide strategic system to reinforce top athletes and promote research in sports.

 Furthermore, support will be given not only to those initiatives aimed at upgrading competitiveness, but also to those which contribute to the local community, such as comprehensive clubs managed by universities and local projects to nurture junior athletes.

2) Upgrade the role and functions of Japan Institute of Sports Sciences (JISS)

 A committee comprised of independent experts should be set up within the National Agency for the Advancement of Sports and Health (NAASH) to review and evaluate activities of JISS and to consider measures to upgrade the role and functions of JISS in the areas of increased competitiveness, lifelong sports, industry-academy collaboration, and international strategies, as necessary.

 Measures will also be considered in the future to utilize to full advantage the results of research by JISS in the sports medicine and science field in efforts to prevent sports injuries and to make these research results widely available to the general public in their daily sports activities.

3) Review the structure of national training centers

 With regard to the future structure of national training centers, positive and negative aspects and the feasibility of each relevant question, e.g. intensification of training bases per event and promotion of the use of these bases, establishment of overseas bases, establishment of new centers, transformation of National Sports Festival facilities for winter sports into a training bases, and the use of these facilities by Paralympic athletes, etc. will be considered, taking into account of views and opinions of the Japan Sports Association, Japanese Olympic Committee (JOC) and NF.

(3) Create an environment in which top athletes can concentrate to optimize their performance without worry or concern

1) Lend support for the career development of athletes from the time when they compete in junior competitions and also well after retirement and promote their social contribution

 In order for the entire society to make effective use of abilities of retired top athletes, the career development scholarship will be provided for a fixed term to support study at graduate schools and other academic institutions.  Athletes who receive the scholarship are obliged to engage in social contribution activities at comprehensive clubs and at school and to be involved in events to speak to the general public directly about what they do and what achievements they have made as a result thereof.

 Support will also be given to a campaign to raise awareness of the importance of career design for junior athletes and to the development of a program to develop a career by taking advantage of the functions of graduate schools.  

2) Create an environment friendly to female athletes

 With regard to female athletes, measures will be taken to develop a training method, which should enable them to make a smooth comeback to frontline competitions after childbirth and childrearing and to continue their athletic activities, as well as to proactively recruit female staff who can provide medical and scientific support in awareness of the specific needs of female athletes, thereby supporting female athletes in their quest to juggle motherhood and the athletic career.

3) Give an award to corporations that have contributed to reinforcement activities

 In order to give supplementary support to sports businesses that makes a substantial contribution to activities aimed at reinforcing top athletes, a new system will be set up to give an award to corporations that have made contributions by producing medal winning Olympic athletes.  Professional support will also be provided to company sports teams in the area of management and public relations.  

4) Increase cooperation with disabled sports

 With regard to the Paralympics and other highly competitive disabled sports, in view of integrated support to be given thereto in the future alongside the support for the Olympics and other competitive sports, and in cooperation with the Ministry of Health, Labour and Welfare, research in sports medicine and science in relation to disabled sports will be facilitated and consideration will be given to the structure of training bases.

(4) Other measures aimed at boosting international competitiveness

1) Lend support for a bid to host international sports competitions as well as for actual organization of such events, and promote sports tourism

 In cooperation with relevant government ministries and agencies, local public authorities, JOC, NF and others, lend proactive support for a bid to host international sports competitions, for actual organization of such events, as well as for initiatives to invite and encourage athletes representing various countries to set up their training camp in Japan, thereby upgrading competitiveness, promoting sports and revitalizing regions.

 At the same time, promote sports tourism in cooperation with the Japan Tourism Agency by, for example, providing opportunities for foreigners visiting Japan to observe practice sessions and to attend trial sessions of martial arts.

2) Upgrade measures to prevent and combat doping in sport

 Cooperation with the Japan Anti-Doping Agency, a domestic anti-doping agency in Japan, will be promoted in efforts to upgrade the doping testing and monitoring structure to be on par with the international standards.  At the same time, research and development will be promoted concerning testing techniques and equipment to detect doping.

 Anti-doping educational activities, such as seminars, and awareness raising campaigns will also be upgraded.

3. Creation of a “virtuous cycle” through cooperation and collaboration within the sports industry

【Policy Goals】 ○ In order to create a virtuous cycle of competitive sports and community sports, deploy outstanding instructors such as retired top athletes at comprehensive clubs in every regional municipality (300 municipalities nationwide) that should serve as a hub (“hub club”). ○ In order to establish a closer link between the schools and the local communities and to ensure a virtuous cycle of human capital, measures will be undertaken to increase the pool of sports personnel in the local community for physical education and sports club activities at school.

(1) Create a virtuous cycle of competitive sports and community sports

1) Develop a structure that will enable top athletes to make most of their abilities in the area of community sports

 In order for top athletes to become involved in the promotion of community sports and in the education of next generation of athletes as a second career, deploy outstanding instructors such as retired top athletes at comprehensive clubs in every regional municipality, thereby building a hub from which they will be sent to several clubs and school sports clubs to serve as a visiting instructor.

 Also, designate a symbol sport per local community and support those clubs which proactively work with top athletes to develop and reinforce junior athletes in the local community, thereby creating a virtuous cycle of human capital in competitive sports and community sports.  (As mentioned above.)

2) Deploy an “elementary school physical education activity coordinator” (provisional title)

 Few elementary schools have specialist physical education teachers, and the instruction structure needs to be upgraded.  For this purpose, teachers specifically assigned to plan physical education programs and physical activities for all classes at elementary school, team teach physical education with the class teacher, and to liaise with the comprehensive clubs and other relevant parties in the local community will be deployed as an “elementary school physical education activity coordinator” (provisional title)  (As mentioned above.)

3) Increase the number of visiting instructors for physical education and sports club activities

 In order to ensure access to a sufficient pool of teachers of martial arts and dance courses that will become part of the compulsory curriculum at junior high schools from fiscal 2012 onwards, to compensate for the decrease in the number of teachers due to aging society and for lack of instructors who can provide professional instructions in sports club activities, and to foster physical education and sports club activities, measures will be undertaken to cooperate with sports clubs and relevant organizations in the local community to send sports instructors in the local community to schools as a visiting instructor.  (As mentioned above.)

4) Lend increased strategic support for athletes from the time when they compete in junior competitions

 Lend support for initiatives by individual prefectural governments and sports associations to unearth talented junior athletes (unearth more talented young athletes) and for the implementation of the medium- to long-term strategy to nurture athletes from the time when they compete in junior competitions.  (As mentioned above.)

5) Lend support for the career development of athletes from the time when they compete in junior competitions and also well after retirement and promote their social contribution

 In order for the entire society to make effective use of abilities of retired top athletes, the career development scholarship will be provided for a fixed term to support study at graduate schools and other academic institutions.  Athletes who receive the scholarship are obliged to engage in social contribution activities at comprehensive clubs and at schools and to be involved in events to speak to the general public directly about what they do and what achievements they have made as a result thereof.

 Support will also be given to a campaign to raise awareness of the importance of career design for junior athletes and to the development of a program to develop their career by taking advantage of the functions of graduate schools.  (As mentioned above.)

6) Establish a one-stop service system to support the development of sports careers

 In order to give back to the entire society in various scenes, those sports careers developed by top athletes during their playing days and after their retirement, establish a sports career development one-stop service system that should provide in an integrated manner the following services, i.e.:

a. Scholarships and other forms of assistance for retired top athletes; and

b. Support for career development of top athletes; and

c. Services to refer top athletes to corporations, comprehensive clubs, and to schools.

(2) Promotion of cooperation and collaboration within the sports industry

1) Establish a network of “enhanced distribution / research activity bases” by making full use of universities

 Nominate those universities, which are fitted with sophisticated training facilities and which contribute to boosting the competitiveness of top athletes, as an” enhanced distribution / research activity base”, and establish a network between these bases, national training centers, Japan Institute of Sports Sciences (JISS), and National Sports Federation (NF), in an endeavor to establish a nationwide strategic system to reinforce top athletes and promote research in sports.

 Furthermore, support will be given not only to those initiatives aimed at upgrading competitiveness, but also to those which contribute to the local community, such as comprehensive clubs managed by universities and local projects to nurture junior athletes.  (As mentioned above.)

2) Upgrade the role and functions of the Japan Institute of Sports Sciences (JISS)

 A committee comprised of independent experts should be set up within the National Agency for the Advancement of Sports and Health (NAASH) to review and evaluate activities of the JISS and to consider measures to upgrade the role and functions of the JISS in the areas of increased competitiveness, lifelong sports, industry-academy collaboration, and international strategies, as necessary.

 Measures will also be considered in the future to utilize to full advantage the results of research by the JISS in the sports medicine and science field in efforts to prevent sports injuries and to make these research results widely available to the general public in their daily sports activities.  (As mentioned above.)

3) Promote effective utilization of school sports facilities

 In order to promote shared use of school sports facilities with local communities, work will be undertaken to renovate these facilities to make them user friendly to local residents, to build a club house with change rooms, and to install hot showers and other necessary equipment at these facilities.

 Furthermore, work will also be undertaken to install necessary facilities and equipment with a view to making effective use of sports facilities attached to schools that have been temporarily or permanently closed.  (As mentioned above.)

4) Establish cooperation between sports associations

 In order to create a virtuous cycle of competitive sports and community sports, consideration will be given as to what specific measures should be undertaken and what specific support should be provided in order to establish cooperation between the Japan Sports Association, JOC, National Recreation Association of Japan, NF and sports associations in the prefectures and cities.

5) Enhance international exchange and cooperation in sports

 In order to encourage international interaction in the area of sport, send Japanese athletes to junior sporting competitions and to citizen sports competitions overseas as well as to invite overseas athletes to such events in Japan.

 Furthermore, in efforts to contribute to promoting sports in overseas countries, provide opportunities for overseas sports instructors to come to Japan and to learn initiatives for sports promotions being undertaken in Japan.  Opportunities will also be provided for Japanese sports instructors to go abroad to coach local athletes.

4. Measures to increase transparency, fairness and equity in the sports industry

【Policy Goals】 ○ Enhance the governance of sports associations to increase the management transparency in these associations and lend support for prompt and smooth settlement of sports-related disputes, thereby building a fair and equitable sports industry. ○ Build a clean and equitable sports industry free of doping incidents.

1) Formulate the guidelines on management of sports associations

 Questions as well as criticism have been raised about the governance of certain sports associations.  It is an issue that may raise doubts on all sports associations and potentially result in a loss of confidence among the general public.

 In this context, a meeting of experts should be convened with representatives from sports associations and academic institutions to formulate guidelines setting out the principles for management of associations.  The progress in work to establish a system based on the guidelines should be reflected in the portfolio of subsidies from government funds, the national sports promotion fund and the sports promotion lottery, while taking into account the role to be played by the Japan Sports Association, JOC and other umbrella organizations.

 Moreover, set up in a safety net for individual athletes in the event that subsidies to associations are reduced or suspended on a long term basis.

 It should be noted that, as many people are interested in the social responsibility to be discharged by sports associations to promote sound development of the younger generation as well as in sports, in the wake of any disputes, there will be strong demand for the national government to directly intervene to solve any problems.  On the other hand, institutionally, the scope of direct involvement of the national government in domestic sports associations is limited.

 Therefore, consideration will be given, from every aspect    both practical and institutional -, as to how to strike a balance by respecting the autonomy of sport on the one hand and ensuring the sufficient and appropriate involvement of the national government on the other hand.  

2) Ensure the fair and equitable management of sports associations

 Sports associations will be encouraged to be proactive in releasing a progress report outlining advancements in their work to bring their managerial structure in line with the guidelines.  At the same time, efforts will be made to introduce a mechanism to reflect the views and opinions of athletes in the management of associations and to proactively recruit female association executives, with a view to enabling athletes and instructors to engage in sports activities in a fair and equitable environment.

 Research and study will be conducted, from the viewpoint of ensuring fairness and equity, on the feasibility of a mechanism under which independent experts will check the management structure of associations in the event of any disputes.  

3) Upgrade the management functions of sports associations

 In order to upgrade the management functions of sports associations, initiatives will be undertaken, for example, to promote cooperation between associations to process common administrative matters together and to consult independent experts on measures to ensure smooth operation of associations.

4) Lend support for prompt and smooth settlement of sports-related disputes

 Request sports associations affiliated with JOC and the Japan Sports Association to launch an initiative to ensure prompt and smooth settlement of sports-related disputes, including application of the clause to the automatic sports dispute arbitration mechanism.  At the same time, in order to set up a structure to ensure prompt and smooth settlement of sports-related disputes, support will be given to initiatives aimed at upgrading the role and functions of the Japan Sports Arbitration Agency, including a campaign to raise awareness among associations and athletes of dispute settlement procedures and education and training of mediators and arbitrators.

5) Upgrade measures to prevent and combat doping in sport

 Cooperation with the Japan Anti-Doping Agency, a domestic anti-doping agency in Japan, will be promoted in efforts to upgrade doping testing and monitoring the structure to be on par with the international standards.  At the same time, research and development will be promoted concerning testing techniques and equipment to detect doping.

 Anti-doping educational activities, such as seminars, and awareness raising campaigns will also be upgraded.  (As mentioned above.)

5. Measures to develop infrastructure to ensure support for sports from the entire society

【Policy Goals】 Facilitate the creation of “New Public Commons” through promotion of community sports activities, and develop infrastructure to ensure support for sports from the entire society through a nationwide campaign and tax measures to raise interest in, and promote awareness of, sports among the general public.

1) Promote community sports clubs that embody “New Public Commons”

 Sports activities at community sports clubs independently organized by local residents, also for the purposes of addressing local issues (e.g. collaboration between the schools and local communities, increase well-being and physical fitness, child care support), will be promoted, thereby facilitating the transformation / development of the community clubs through sports into a community hub (community sports clubs) that embodies “New Public Commons”.  (As mentioned above.)

2) Create an environment to lend support for community sports activities

 Support will be given to: initiatives to upgrade the role and functions of regional sports centers, which are indispensable to efficiently support community sports activities in general as well as and creation, management and operation of comprehensive clubs; initiatives undertaken by municipalities that have not been active in establishing / supporting comprehensive clubs; and organization of sports recreation tournaments.

3) Launch a “Sports Promotion Movement” Campaign (provisional title)

 A nationwide campaign (“Sports Promotion Movement” (provisional title) involving corporations, sports associations, NPO organizations, and the general public) will be launched in order to raise interest in, and promote awareness of, sports among the general public, including an initiative to create a culture of giving through the mechanism of the national sports promotion fund and the sports promotion lottery, thereby enhancing opportunities for the entire society to lend wholehearted support for sports, alongside the Olympics movement.

4) Consider tax measures, such as donations tax, in order to facilitate the creation of “New Public Commons”

 In order to support initiatives by comprehensive clubs that will embody the creation of “New Public Commons” and those by corporations that support the creation of “New Public Commons” to support sports, donations tax and other tax measures will be considered.

5) Upgrade the award system in the area of sport

 In order to contribute to the establishment of a sports culture, evaluate the significance and value of sport and consider setting up a more proactive award system to pay respect to those who have gained exceptional achievements and made contribution with respect to cultural development in the area of sport.

 An award will also be given to organizations, including corporations that have made contributions by producing medal winning Olympic athletes.  Work to be done in the future includes research on, and a review of, honor agencies designed to preferentially honor those who have made exceptional contributions to promotion of sports, as well as a mechanism to preserve and inherit the sport’s heritage.